Event photography offers our partners the ability to create awareness and access to audiences on digital channels. Not everyone gets to go to the exclusive Cage The Elephant acoustic set or eat avocado toast with Neil Patrick Harris. We're there to capture what that experience was like with moments that put you in the room—or at least imagine like you were.

These assignments start with a creative brief that informs audience and channel considerations. What’s the framing for channel? What’s the sequence of social posts? What are the pre-determined moments that are “get it or forget it”? What’s the social copy the image is being paired with to understand how the image and copy work together?

Typical events for my photo team are tied to major brand sponsorship efforts like NCAA Men’s Final Four, The Orange Bowl, iHeart Radio Concerts and New York Wine and Food Fest.

Photographers: Rick Kidd & Eric Mowinski

Producer: Ashley Hadeed